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The UGG line of footwear has been around for over 30 years now and has managed to become one of the most popular in the market. Iconic celebrities such as Oprah Winfrey and Hilary Duff have even promoted the brand because of its innovative design. At Outbax online shop, we offer a wide range of UGG boots including those suitable for kids, men and women. That’s not all, we also have a variety of outdoor and camping supplies including camping solar panels, lithium batteries, solar blankets, inflatable spas, above ground pools, tents and sleeping bags.
The History of UGG
Way back in the 70s, two Australian men by the name Brian Smith and Doug Jensen enrolled in school in the United States of America. But while undergoing their studies, they came up with an idea to import sheepskin boots from Australia and sell them in the U.S. However, they just couldn't find a manufacturer or supplier of quality boots.
When the two had had enough of the substandard boots, they decided to recreate their own line of sheepskin boots. They, therefore, established a company in 1978 which mainly dealt with the creation of quality boots. One year later, Jensen decided to call it quits and walked away from the company.
Smith on the other hand kept hard at it and by 1985, he was able to trademark his company under the brand Original UGG Boot UGG Australia. By 1994, the company was fairly stable as it had a steady stream of customers coming to get a pair or two of the boots. The downside was that all sales were local with only about 20% going outside Orange County.
The tide turned when in 1994 the U.S. Olympic team donned UGG footwear. This earned the brand the attention it needed to take off. By the end of the Olympics, Deckers Brand purchased the company from Smith at a whopping $14.6 million.
Equipped with the resources and personnel necessary to produce top quality products, Deckers Brand easily turned the UGG brand into a household name. The Brand has been on a steady rise with sales hitting up to $1.8 billion by 2015.
What makes UGG footwear so popular?
Here are just some of the reasons why a lot of people find the UGG line of footwear appealing.
A variety of designs
UGG footwear comes in a wide range of designs to suit different needs. Whether you are looking for something laid back such as the Classic boot or something more luxurious like the Fluff collar boot, you can rest assured that the brand has you covered. The brand produces slippers, boots and shoes for both office and outdoor work.
Competitive pricing
One of the most important strengths of the UGG brand is its ability to consistently sell products at reasonable rates. Whether you are going for boots, slippers or everyday shoes, you can rest assured of good pricing., The brand believes that ensuring customer satisfaction is paramount and that is why it endeavours to produce different products to suit different budget ranges.
Quality is always impressive
The brand only uses top quality raw materials. If anything does not meet the minimum standards, it is discarded immediately. Additionally, there is a rigorous process of product creation that ensures every step adheres to certain quality standards. At the end of the day, the brand only supplies products that are of top quality.
UGG culture and philanthropy
UGG is not all about making profits. The brand believes in giving back to society and that is why it has several programs in philanthropy and community support. From protecting the oceans to keeping the environment clean, this brand is involved in it all. This culture of giving and concern for society has earned it a place in many people’s hearts and that is why a lot of people buy the UGG brand. Basically, buying a pair of UGG boots, slippers or shoes can be your own way of contributing to the various projects the brand is involved in.
Celebrity influence
The UGG brand has received quite a significant amount of attention from different celebrities across the world. Oprah Winfrey once gave a pair of UGG boots to every member of her audience. The famous songstress and actress Hilary Duff has also been spotted wearing a pair of iconic UGG shoes. As if that was not enough, the UGG footwear has appeared on top celebrity gossip magazine pages with famous people including Jennifer Lopez, Cameron Diaz, Paris Hilton and Blake Lively wearing them.
Where can you buy genuine UGG footwear?
Buy genuine UGG footwear from Outbax online. We are one of the leading suppliers of genuine brand products for camping and outdoor adventures. Our commitment to serving clients in Australia and worldwide has ensured that we earn a top spot in the hearts of many online shoppers. For orders, inquiries or any information, get in touch with our customer support.